From Scrubs to Sculpting: Bianca Paraison’s Journey to Aesthetic Excellence

Bianca Paraison’s journey into aesthetics is a testament to the power of dedication and continuous improvement. As an RN, BSN, and owner of The Luxe Dose, her extensive training at the Esthetics Skin Institute and mentorship from industry leaders laid the foundation for her success. She says, “The key to growing my business has been education and connection. I really focus on being very good at my craft and I spend a lot of time on continuing education.” She continues, “I know people worry about over saturation, but I think you will naturally separate yourself from the rest if you just continue to elevate your skills.”

This dedication to education and continuous improvement has made her a national trainer for PDO Max® and a published author in aesthetic magazines. “I chose aesthetics because I wanted to find a different way to help people beyond traditional nursing. After years in the hospital setting, I needed a change and found a passion for enhancing natural beauty through advanced skin care techniques,” she states.

At The Luxe Dose, she offers comprehensive services, including traditional options like neurotoxins and dermal fillers and regenerative treatments such as Sculptra®, Renuva®, and PDO Max® threads. Bianca’s approach focuses on combination therapies that provide long-term benefits and natural-looking results. Her most popular treatments include the combination of PDO Max threads and Sculptra, which effectively promotes collagen production and offers patients greater flexibility in their treatment schedules. This approach highlights Bianca’s expertise and promotes her practice by highlighting the unique benefits her patients can enjoy.

“Being a business owner presents new challenges daily but learning to adjust and not feel overwhelmed has been key. My health issues taught me the importance of prioritizing self-care because the business cannot run without me,” Bianca candidly shared, “but it also taught me work life balance too.” The COVID-19 pandemic was a significant test, forcing her to adapt quickly. She pivoted to online sales to keep her business afloat while working with COVID-19 patients in a traditional nursing capacity. These challenges, including the need for additional safety measures and the emotional toll of working with COVID-19 patients, have strengthened her resilience and confidence in managing her practice. Bianca’s journey is a testament to the power of resilience in the face of adversity, reassuring others of their potential to overcome obstacles.

She credits her business growth to a vital education and patient connection focus. She has built a loyal patient base that drives referrals and organic growth by continually elevating her skills and providing exceptional patient care. Her marketing strategy targets specific channels that her audience frequents, avoiding broad, ineffective advertising methods. This targeted approach ensures that her marketing efforts reach the right audience and yield the best results. Bianca’s emphasis on patient connection underscores the value of building solid relationships with clients.

Recent regulatory changes in Massachusetts, allowing nurses to insert PDO threads, have significantly impacted Bianca’s practice. These changes, which were implemented in 2024, have opened new services to offer her clients. Bianca emphasizes the importance of consistency and combination therapies, with her most popular combination being Sculptra and Smooth Threads. These treatments provide long-lasting results and reduce the need for frequent visits, benefiting patients who travel long distances. The change in regulation also mitigates the overuse of fillers, which can cause complications over time, aligning with Paraison’s philosophy of patient safety and natural enhancement.

Bianca strongly advocates for nurses, emphasizing their role in patient safety. She highlights the importance of enabling experienced nurses to perform advanced procedures like PDO threads to reduce complications from inexperienced providers. Her advocacy extends to traditional healthcare, where she encourages public support for nurses to help them provide the best care possible.

She offers three paramount steps for someone contemplating opening an aesthetic practice:

#1- Make a Financial Plan: “Do not buy expensive devices and spaces as soon as you start. Start small and build a patient base, then tailor any additions such as devices, services, and staff.”

#2- Rely on Expert Business Support, like entrepreneur colleagues, accountants, and financial planners. “Find a group of people that you can use as a resource to bounce ideas off or even just ask questions about business. We are healthcare providers, which is so different than the business operations skills required to run a practice.”

#3- “Only offer services you believe in that you have proven to yourself have benefits.”

Bianca’s journey from traditional nursing to owning a successful aesthetics practice showcases her dedication, resilience, and commitment to patient care. “At The Luxe Dose, we avoid quick fixes and trends. Our focus is on repair, regeneration, and natural enhancements. My goal is always to keep patients looking natural and youthful while achieving their aesthetic goals.”

For more information about our threads or to learn more about our one-on-one in-office trainings, please contact us at info@pdomax.com or call us at 800-670-0225.

PDO Max will be showcasing provider case studies of some of the industry’s most talented providers and educators in aesthetics. Have a story to share along with a thread tip, favorite PDO Max thread or vector design? Please send a message to diana@pdomax.com and you may be featured in our newsletter and website.