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Diamond Accelerator Feature: PDRN | The Latest Innovation in Medical Aesthetics Skincare

In a recent interview with PDO Max owner Giovanna McCarthy, Diamond Accelerator CEO Katlin Cauffman explored the buzz surrounding PDRN (Polydeoxyribonucleotide) treatments and their growing popularity in the aesthetics industry.

With celebrities like Kim Kardashian bringing attention to these innovative “salmon sperm facials,” many medical spas are looking to understand how they can effectively incorporate PDRN into their treatment offerings.

Understanding PDRN: The Science Behind the Treatment

PDRN, derived from salmon DNA, has established a strong track record in various countries and has been successfully used in treating burn victims in the United States.

McCarthy explains the source:

“It’s actually salmon sperm that is derived from salmon from Norway and Sweden. As they process the fish for food, they take the Milt out of the salmon, they process it and make it into PDRN.”

PDO Max has developed Lum Envy, a comprehensive skincare product that goes beyond basic PDRN formulations. The product combines PDRN with scientifically proven skincare ingredients:

  • Niacinamide
  • Glutathione
  • Vitamin C
  • Hyaluronic acid

“We’ve put all the products together that we found formulating worked really well to just give you great skin,” McCarthy shares. “Other PDRN products on the market are just PDRN and HA, so you’re not getting all the products that work really well together.”

Clinical Applications and Patient Benefits

Lum Envy is specifically designed as a post-treatment enhancement product, showing particular efficacy when used after:

  • RF microneedling
  • Traditional microneedling
  • Microchanneling
  • Laser treatments

 

The product demonstrates impressive results for a wide range of skin concerns, with particular benefits for patients with skin of color.

McCarthy emphasizes this point:

“I have a passion for skin of color… anybody above a skin level one is skin of color. Anybody that’s two to a six has the potential to hyperpigment.”

Observable Results

Patients using Lum Envy can expect to see:

  • Enhanced skin luminosity
  • More even skin tone
  • Improved makeup application
  • Better hydration
  • Reduced post-treatment redness, particularly beneficial for rosacea patients

“With all that HA, it’s nice and cooling,” McCarthy notes. “We find that post-treatment, with your rosacea people, it diminishes the redness. It just makes people feel good when their skin looks good.”

Business Integration and Revenue Optimization

For medical spas looking to incorporate this treatment, the financial model is particularly attractive:

Pricing Structure:

  • Treatment upcharge potential: $200-400
  • Cost to practice: Approximately $45 per treatment
  • Optional combination with PED glow: 1.5ml of each product
  • Standard usage: 3ml per treatment

Strategic Implementation Options:

  1. **Membership Integration**

McCarthy suggests using Lum Envy as a membership benefit:

“Think about this – this is a great quarterly freebie at their price point. If they have a membership that their clients are paying $199 a month… for $45 it’s a cheaper alternative for your members as their quarterly treat.”

  1. **Treatment Packages**

Incorporate Lum Envy into comprehensive treatment packages to enhance results and justify premium pricing.

  1. **Device Treatment Driver**

Use the product to encourage more device-based treatments, which typically carry higher profit margins.

Overcoming Implementation Challenges

For practitioners who might be hesitant about adding another product to their lineup, McCarthy offers this perspective:

“If you think your services are good now, they’re going to be great… for people who take care of their skin, they’re not going to mind spending the money because they see the results immediately.”

Quality Assurance and Development

McCarthy emphasizes the rigorous development process:

“I spent two years formulating this, and why did it take me two years? Because I tried it on myself and I made sure before I brought it to Market that I loved it. I’m passionate about the industry, I’m passionate about the practices, I’m passionate about the practices making money.”

Safety and Application Guidelines

It’s crucial to note that Lum Envy is specifically formulated as a topical treatment. While the product is sterile, McCarthy emphasizes:

“We do not market it for injection purposes… that’s not what it was created for. It’s absolutely created as a skincare product to enhance all your other treatments.”

Treatment Protocol

The recommended protocol includes:

  • PED glow: Once monthly for three months, followed by a three-month break
  • Lum Envy: Can be used regularly as a skincare topical product
  • Option to combine both products for enhanced results

Conclusion

As PDRN continues to gain momentum in the aesthetics industry, products like Lum Envy offer medical spas an opportunity to enhance their treatment results while adding a profitable service to their menu. The combination of proven ingredients with PDRN technology provides practices with a unique offering that can both improve patient outcomes and boost revenue streams.

The key to success with PDRN treatments lies in understanding both their clinical applications and business potential. By strategically incorporating these treatments into existing service menus and membership programs, medical spas can maximize their return on investment while delivering superior results to their patients.

For medical spas interested in exploring PDRN treatments, PDO Max offers comprehensive support and training through their platform at pdomax.com.

Their Pure Brilliance bundle, which includes both PED glow and Lum Envy, provides an excellent starting point for practices looking to expand their treatment offerings.

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