How can we begin to quantify beauty? What angle of the nose do humans consider most pleasing and why? Scientists of all stripes have been trying to unravel the mystery of beauty since the notion first popped into our heads.…
At PDO Max, we’re dedicated to the pursuit of beauty. Our industry-leading PDO Max threads are purposefully engineered to satisfy the high demands of two different, but related, customer bases. Firstly, we serve practitioners—our partners in the pursuit of beauty.…
The modern cosmetic industry has come a long way. These days, you’re as likely to find laser services for sale nearby as you are hydrating creams or facials. Like all great innovations, these technological advancements result from difficult problems without…
At one point, you had to learn how to use that laptop, smartphone, smartwatch, or another new hot gadget. The process was likely to slow, maybe even a little frustrating, but nowadays, you can’t imagine struggling to use that familiar…
Today’s cosmetic industry is easily the safest it's ever been. With more and more consumers flocking to med spas and plastic surgery clinics, the quality of cosmetic technology and the overall focus on safety has improved remarkably. But as a…
When average people hear the word “technology,” they think laptops, smartphones, AI. But technology advances in unexpected industries too, far beyond the digital devices we’re so familiar with. The cosmetic industry is one such incubator for cutting-edge technology of a…
Year after year, updated statistics of the most popular cosmetic procedures in the U.S. prove one thing—people are enthusiastic about matching their outward appearance with their inner sense of self. In recent years, breast augmentations have reigned supreme with other…
Cosmetic professionals join the industry for a multitude of reasons. Some are deeply passionate about self-image and self-care. Others are looking to leverage their experience by offering quality, revenue-generating cosmetic services. A healthy majority of cosmetic providers (like PDO Max’s…
Humans see faces everywhere. Two windows and a red door might look to us like a pair of eyes and a set of plump lips. We see faces in tree bark, wall sockets, and patterns in the bathroom tile. In…
More than 30 years ago, Giovanna McCarthy—a hungry entrepreneur with an interest in cosmetic services—opened the first day spa of its kind in Syracuse, NY. At the time, spa services and aesthetic clinic procedures were limited to their respective facilities—serene…